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Book Proposal Essentials


You've put time and effort and life lived into writing your non-fiction book. Now, to get it to the next level, you're going to need a book proposal. Whether or not you've completed your manuscript, understanding what goes into a book proposal is key. Your proposal is the marketing document that will introduce your idea to an agent, and ultimately a publisher. It's like a brochure for your book, with a fairly standard formula. Of course, you could look this formula up online and start typing, but in this course you'll get personal, constructive feedback on shaping yours. You'll come away with ideas for putting the strongest elements of your book forward.  


As a marketing professional with more than 20 years' experience building national and international brands, I understand the strategy behind book proposals. As a published author and freelance writer, I also know first-hand how hard it is to market one's own work. In this class, I'll show you what those essential elements are, and we'll talk about your project in particular to help you create a clear idea of what your book is about in order to attract an agent.



As a freelance journalist, Lisa L. Kirchner placed essays, articles, and stories with outlets such as The Washington Post,,, Budget Travel, and The New York Post among numerous others. In her day job she led marketing efforts for The Andy Warhol Museum, Carnegie Mellon University, and the Tribeca Film Festival. That experience enabled her to craft a book proposal and a plan that resulted in the publication of her book, Hello American Lady Creature (Greenpoint Press), as well as features on FOX! News, NPR stations, BBC Radio, Glamour, Yahoo! Shine, and Bustle, to name a few. More at LisaLKirchner.

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