By NYWW Faculty Member Joan Chevalier
I am an occasionally sociable, but mostly not, madwoman in the attic – a working writer for most of my life. While I have had writing friends along the way, I cannot say that I ever sought the company of fellow writers. Isolation is easy when you are a member of that specialized and particularly invisible cult of speechwriters – no one dares speak our name.
Recently, I watched a Charlie Rose interview with Leon Wieseltier, the former editor of the New Republic. (http://www.charlierose.com/watch/60535221) He talked about how poorly paid writers are today in an internet culture that is content-starved. The structural problems of the new economy seem to have fallen right in the lap of what he calls the “new proletarians” – us. I thought: “Well, thank God, I didn’t forsake my roots in coal town USA after all!”
Nonetheless, it has always entertained me to say that I write for money. But do we ever really? I think that I have written for freedom, scope, and – as an op-ed writer – also largely for anger. If the topic infuriates me enough, I can manage to overcome my resistance to the enormous work required in writing an op-ed (one memorable 50 hours on 800 words) with slim chances of getting it published (even with a track record) and no money if the by-line is my own.
So, I decided that in the world of no-money writing, I might as well gamble on that legendary longshot – a novel. I attended my first ever NYWW pitch conference. The memory of my own truly whacky and abysmal performance still makes me chuckle. The only working writer in the room, I was a writing casualty. The other participants seemed entirely dumbfounded by my cluelessness. I had decided the night before to do the conference. I lied and said the novel was half-way done – it was barely hatched. I just wanted to see what a pitch was and test out the idea. I didn’t want to spend buckets of time on an unpromising one.
Poor Sally Koslow, when she heard my pitch, started to blink in panic. I could see, “Dear God! Help me!” radiating behind her eyes. What she said was: “Aren’t people with complicated minds like this interesting?” She meant to say “terrifying.” Patience and endurance are Sally’s portion in the world, and a good measure of kindness. While I did, oddly enough, garner interest from what I can presume is a generous-hearted editor who took pity on me, what I relished was the sheer conviviality of the event, a tone set by Allison, Sally, Tim, but especially by Charles – the indefatigable champion of any writer that comes within hailing distance. I also came away from the pitch conference with exactly what I required: focus (an actual plot would help), next steps (maybe, god forbid, an outline?), and a smidgeon of hope. That last one is key, and I think that we all know how hard it is to find and keep.
I had been happy to join NYWW two years ago due to the urgings of two of their members, Mark Goldblatt and Allison Estes. But since joining, I have truly come to understand the value of a community of writers. None of us has any time; few of us have any money. We may have some contacts (I have helped several writers with publicity), and we may be a good audience to bounce ideas off. But mostly – for one another – we are there. I have been happy to be alone most of my life; not so much anymore. And, in the end, it’s not such a bad thing to fall flat on your face in a roomful of people who know just how hard it is to crawl. Hope, that thing with feathers, may be what we all write for.
Hosting a Reading in Your Hometown
By NYWW Faculty Member Monique Antonette Lewis
April 1, 2015
So you want to plan a reading in your town but don’t know where to begin. If you live in a small town, you may think writers don’t live there. Wrong. Writers are everywhere and they aren’t just lurking around the library or teaching English. They’re your next-door neighbor. Your co-worker. Your favorite barista!
First, what is a reading? Simply put, it’s an intimate setting allowing readers to hear a writer read their story or poem the way he or she intended it to be heard. Reading books is a personal experience, but hearing those words before a live audience can be an unforgettable moment. Usually the authors read for about seven to ten minutes, depending on the number of readers you host.
The first step is to find a venue. The size depends on how big and formal you want to be. Just like a wedding. If you just want to get together with friends, your home can be a natural space to accommodate a small group. If you want to host a more formal reading, exploring creative spaces is the way to go.
- Libraries: This could very well be the easiest space to book for free. Libraries often welcome projects that promote literary initiatives in the community. Contact the coordinator for events and classes and ask for an allotted time and date to host a one-hour reading. Usually the library will help promote the reading.
- High Schools/Universities: The next easiest venue to book. A literary reading would definitely meet a school’s literacy mandates. Contact an English professor, the Liberal Arts Dean, or high school English teacher to curate a series. It could serve as an after school club for students to free-write and share their stories at a later reading.
- Bookstores: This option might take a bit of searching depending on your community. If you live in a highly concentrated literary community like San Francisco, Seattle or New York City, get ready to make lots of calls. But don’t be dismayed. Start by searching online for a list of bookstores in your city and ask if they are open to a one- to two-hour reading. If your authors want to sell books, the bookstore will require a cut of those sales, around, 25%. Sometimes the bookstore only wants to feature niche writers, on topics such as women’s issues. Ask detailed questions. Is the bookstore open to any kind of reading? Is an open mic welcome? Do the writers have to be published? Does the bookstore charge a rental fee to use its space? How many people does the bookstore accommodate? Does it provide chairs? (The latter may seem like an obvious answer, but not every bookstore has chairs on hand).
- Bars/Cafes: Here again you might have to make quite a few calls, depending on demand in your area. The bar/café might also require a drink/meal item from attendees or a cover charge. It might even ask you to pay a rental fee. Not all bars and cafes are like this. The less popular locations may be more flexible and laid-back.
Once you have a venue, the next part is finding the writers. Start with family and friends to see who they know. Put a notice in your company newsletter or inform your human resources representative about the reading you’re planning. Reach out to your local church and university/college to see if they can put a notice out about your reading. Writers are always looking for opportunities to get their work noticed in the public eye, so don’t limit your scope of whom to ask. You never know who knows somebody who knows somebody, like your cousin’s sister’s brother-in-law who recently published or is working on a book. Try combining the readings with open-mic, which is usually saved for last during the event, to attract a good crowd.
When you’ve got your list of readers, a minimum of four to make it worthwhile, promote, promote, promote. This means you don’t just tell your family and friends. Post it on your social networks like Facebook and Twitter.
Finally, have fun. Your first reading may only attract a handful of people, but those readers will recommend other readers for your series. The more you host the reading the more word-of-mouth spreads about your series, attracting more people.
Monique Antonette Lewis is founder of At The Inkwell, which hosts monthly readings at KGB Bar in Manhattan.
33 Things I’ve Learned About Writing at 33
By NYWW Faculty Member Loren Kleinman
March 1, 2015
Today is my 33rd birthday, and yes, I plan on spending it writing because that’s what I was born to do. I’ve learned so much about writing in the 33 years I’ve been dreaming about it, thinking about it and then making something out of it. Some of it has been scary, sad, pathetic and inspiring, but overall I think writing has been pretty good to me. So I thought there was no better day than today to share the 33 things I’ve learned about writing at 33. So let’s cut the sentimental stuff and get to it.
- Take chances. People either said go for it or burn it. I say go for it. The worst that happens is you fail.
- Don’t give a damn about anyone that doesn’t give a damn about you. My mentor told me this after University of Iowa rejected me. Their loss. I’d always keep writing. I’d always be me.
- Patience. Always practice patience. You can’t force time. Success will unfold if you keep doing what you’re supposed to be doing, which is writing your effing book.
- Always have a project in the wings or an idea in the well.
- Think about writing as much as humanly possible. You should spend equal parts thinking about writing as you do actually writing.
- Not everyone has to like your work. The arts are full of pretentious cliques, bad art, good art, wonderfully supportive people, people that can’t stand you and people that love you, but the key is to embrace it all. Enjoy the contrasts.
- Laugh. Always.
- Trust yourself.
- Write encouraging letters to yourself. I was against this when I read The War of Art, but I gave it a chance. Now I’m leaving love letters for myself around the house when I’m working on a book that’s kicking my ass. I always get butterflies in my stomach when I find one.
- Be territorial of your time. That book isn’t going to write itself, dammit. So, just say NO.
- You can pick your friends, and you can pick your nose, but you can’t pick your friend’s nose. If your friends don’t respect your art, they should find someone else to hang out with.
- Be true to your authenticity. I can’t stand hacks and I can smell it from a mile away. Don’t share your story as a way to validate your worth or use people’s vulnerabilities to make a sale.
- Stay home on a Saturday night to finish your book.
- Love your writing at every age. I never met a writer that got worse.
- Errors are part of the fun. Seriously, you’re human, not a cyborg. Just write and worry about those commas and hyphens and colons later. Blah. Blah.
- Stop wanting fame and success. You have to put in the work every day. Writing takes discipline. You don’t master it (ever).
- Edit sober.
- Get an editor that respects (not just sees) your vision. Trust yourself. It’s your story, so start acting like it.
- Stop worrying about writing the perfect story. That doesn’t exist.
- Don’t believe everything you see or read. Be skeptical. There are lots of shadow artists out in the wild.
- Print every draft out.
- Stop reading self-help books about writing, and ask other writers for help and advice. Collaboration is where the good stuff happens.
- Publishing should be the last thing on your mind. Write your book first.
- Practice your craft every day. This means read and write. If you don’t, you’re not an artist.
- Read lots of poetry. I’m not saying this because I’m a poet, but it will help you improve fluency. Language is hard. Just because you speak a language doesn’t mean you are fluent. I struggle with language every day.
- Fail and love it. Try again. Fail again. Eat brownies and scrape the residue off your fingertips with your teeth. Write about that.
- There’s no such thing as living in the moment, but you can write about it.
- You have a responsibility to tell a story, to serve the characters and connect with your readers. It’s not about you and your ego.
- Let go. I was obsessed with holding onto every piece of writing. Now, if something doesn’t work out, I let it go.
- Cry. I do my best work after a heavy cry.
- You are your best story.
- Respect your elders and learn from them. Don’t get greedy. Wait your turn.
- Writing isn’t always fun. Some days it will suck so much you’d rather rub a ghost pepper in your eyes, but you’ll do it because you have to. Because if you don’t, you won’t be you. And you rock.
Originally published on Loren Kleinman’s Huffington Post blog 07/23/2014.
Dialogue with Me
by NYWW Faculty Member Emma Goldman-Sherman
February 1, 2015
“Can I talk with you, really talk with you, kinda let down my hair and bare my soul to you?”
“Please. Don’t expose yourself.”
“Not even my shoulder?”
“Keep your shirt on!”
Dialogue can create anything.
“And keep away from the edge there. It makes me nervous.”
“You gonna push me into a train?”
“It’s cold down here. Keep your coat on.”
“I’m not cold. In fact, I’m feeling kinda hot.”
“They sell water at the kiosk.”
“And kinky magazines.”
“What’s that supposed to mean?”
Desire, disgust, place, action, character, class, weather, dress…dialogue works hard, but it isn’t actual people talking—people meander or speak just to hear themselves talk. We are often meaningless. Characters are never meaningless, because even if they are supposed to be, their very meaninglessness is their meaning. So unless you are writing the next existential blockbuster, dialogue is rarely filled with stumbling ers, uhs, and y’knows, although these tics can be used to differentiate characters sometimes. Dialogue rarely breaks off and forgets where it’s going or needs prompting to remember what it was trying to say (like I do.)
Dialogue makes hills like white elephants and then revises them into plain hills. Dialogue wonders if she should have water with her Anis and then serves it so she can tell us how it tastes.
Dialogue isn’t random, and yet it can feel deliberate and stilted when it ticks back and forth like a tennis match unless it also offers the chance for laughter or transformation. That back-and-forth exchange, line by line, which is often rhythmic and full of witty banter and one-liners is called stichomythia and was first created by the Greeks. It creates comedy—think of The Three Stooges—or heightens tension:
Queen: Hamlet, thou hast your father much offended.
Hamlet: Mother, you have my father much offended.
Queen: Come, come, Hamlet, you answer with an idle tongue.
Hamlet: Go, go, Mother, you question with a wicked tongue.
(Act III, scene iv)
The mirroring of text and meter shows the depth of connection Hamlet has with his mother, and yet the words themselves tear at those connections with all the more rancor for matching.
Making dialogue is the same as writing prose because prose speaks to the reader whether or not it is held in quotation marks. Words wait to be written to be heard, and reading is hearing once the eyes have seen the words. Try not to separate it out as an element to worry about, but let it come from each character’s need, even, in this case, my own aspiration to help you with yours.
To improve your ear for dialogue, eavesdrop and take notes. Listen and observe. Then shape and sculpt. How do we sound when we’re falling in love? Different when headed for divorce? Whether we finish each other’s sentences to connect or cut each other off with malice, whether a character belittles someone, believes in them, or boosts them up to seduce them, the dialogue must show the action.
Scene by scene, beat by beat, identify what your characters are trying to do and find actions (verbs) to help them get what they want. Dialogue depends on, is inspired by, and takes root in characters with longing.
“Let me tell you my story. I’ll make it worth your while.”
“All right then, talk to me.”
By NYWW Faculty Member Jen Fitzgerald
January 1, 2015
This will be the first essay of 2015 posted on the New York Writers Workshop website; it could shape the next 365 days for you and that is a self-aggrandizing responsibility I do not take lightly. With our nation in a state of flux and so much feeling shaky and uncertain, I could easily say, “It’s all gone to hell, people. Get out while you still can.” But that’s not what we need to do.
If we want to know what the world should look like on the other side of these deaths, protests, and radical re-envisioning of our culture, we are going to have to retreat into the self. Not yourself; writers are really good at that—take-out boxes and coffee mugs stack up, and exactly how long have you been in that t-shirt? I mean the self; the portion of the larger, humming body of people, consciousness, and life as we understand it that makes up you. Who are you in all this mess? How are you complicit, how do you rage, and do you write from these places?
By this time you are surely wondering, “What is this woman doing? Didn’t she read the other posts on this page?” Yes, I know that this is a group of writers seeking to emerge, as if from a body of water, fog hovering just above the surface—but we are artists. Maybe of all artistic mediums, writing can most easily be construed as a business. Word counts, page yields, and productivity overshadow the plight at the page. We can’t lose the artistic impulse in our craft. And poetry is just the thing to keep us on our creative toes.
as varied as humanity.
rejecting containers: academic, political, sentimental.
and dying new deaths every day.
what language would do if it could dance.
not a puzzle to assemble but a synaptic experience.
a reaching out from the singular into the eternal.
For 2015, at least, let’s write like no one is reading. Write like there is no audience other than all the versions of ourselves that we encounter throughout the day. We will find that, in our understanding of ourselves as a portion of a whole, we also understand ourselves as the audience. All of our writing pings back to us.
This New Year calls for unabashed confrontations, as artists, of our art, as and a continued desire to observe, to know, and to lust after a world of experiences. We need keen observers now. We need folks who are not afraid to venture into the sometimes terrifying depths of human capability. I hear you out there, ticking and toiling in the solitary bliss that comes from having a well-earned epiphany. I am consoled by it.
so this is the sound of you
here and now whether or not
anyone hears it this is
where we have come with our age
our knowledge such as it is
and our hopes such as they are
invisible before us
untouched and still possible
W.S. Merwin (from To The New Year)
By NYWW President/Founding Member Tim Tomlinson
December 1, 2014
Getting work out into the world–out into the hands of editors–is critical for a writer’s development and career. The sooner you start, and the more often you send, the better. But how do you do it?
First, you want to have an idea what to send where. You don’t send sci-fi to a magazine about education (although some writers have great success with sending fantasy to right-wing publications). So know your venues, familiarize yourself with their stories, their editorial tastes. Then send, send, and send.
Note: that’s multiple sends. Don’t worry about multiple submissions. Just do it, even if they say not to (that is, if you elect to send to places that won’t accept multiple submissions). If you get unlucky, and two places accept a piece at the same time, you’ve got a problem we’d all like to have. Explain, apologize, move on. If the venue in question can’t get over it, all you’ve lost is a venue. (You haven’t lost your integrity—you don’t have any: you’re a writer.)
Select a range. If you’re aiming for the top (and why not?—you have to believe your work is excellent, and you can probably recall a few times when a top tier magazine’s selection left you scratching your head) you’ll probably have a New Yorker, an Atlantic, a Paris Review in your mix. But be realistic and pragmatic: together those magazines publish around sixty stories per annum, and they each receive that number per day. They’re worth a shot—Thom Jones’s “The Pugilist at Rest” was, famously, lifted out of the New Yorker slush pile and a career was born. So keep your fingers crossed, but play the percentages.
The percentages include the mid-range and the lesser known venues: Passages North, Caketrain, Waccamaw, to name a few. How do you find out about these magazines? I recommend two critical resources: 1. Poets & Writers (www.pw.org), and 2. Duotrope (www.duotrope.com). Inexpensive, low-level memberships are available at each, and each enables access to a trove of important information.
At Poets & Writers, you’ll find the “Tools for Writers” tab. Here’s a list of small press literary magazines, both online and print, and a wealth of stats about each. For instance, about Waccamaw, PW provides a statement of editorial aesthetics, a list of genres published, its willingness to accept both electronic and simultaneous submissions, and its reading period (August 1 to August 31, which means if you’re looking at Waccamaw in December, you have eight months to polish and revise the story you’ll submit to them).
At Duotrope, a site that enables writers to manage their submissions in a clear, easy manner, you’ll find the “Stats” tab. One of this tab’s features is “The Good, the Bad, and the Ugly,” which provides stats on the magazines that are slowest (to respond), fastest, most challenging (lowest acceptance rates), and most approachable (highest acceptance rates). Here you’ll learn your chances, and your hang time. For example, on average, the Berkeley Fiction Review takes 196.6 days to respond, whereas The Journal of the Compressed Creative Arts takes 1.7. Glimmer Train accepts 0.4% of its submissions, whereas East Coast Literary Review accepts 19.44%. These are important stats to consider when mapping out a submission strategy.
One other resource: the Creative Writing Opportunities List run by poet Allison Joseph. Sign up with this list (CRWROPPS-B@yahoogroups.com), and on most days you’ll receive an e-mail with a detailed list of magazines and anthologies actively seeking submissions. It’s not a bad idea to send work to places that are looking for it.
The first time I send out a story, I choose eight places. My choices depend on what I think the story’s chances are. Recently, I got into a story mode that was most influenced (imho) by the movies of Peter Davies, in particular the duo Distant Voices, Still Lives, and The Long Day Closes—autobiographical, impressionistic films that drift a bit like clouds. I was surprised to find myself writing in this manner, but I liked the results. I didn’t, however, submit the stories to Narrative, or Esquire, or The Big Click, where stories tend toward the more dynamically plotted. I was happy, even a bit surprised, when each found a home, one in Entasis, the other in Crack the Spine. You might have a look at those venues and get a sense of the range of options out there.
I choose a couple of generally difficult venues (Glimmer Train, for instance) with slow response times (The Florida Review), and a couple of more approachable (Litro) with a couple of fast responders (Word Riot). I write a short (short) cover letter, always directed to the editor (do that research on PW or Duotrope). I say a word or two about the story (maybe protagonist’s name plus setting, or theme), never more than two short lines. One line about myself, thank you, goodbye, and a brief bio at the bottom.
I click. I send. I wait.
How to Know When to Stop Researching…and Start Writing
By NYWW Faculty Member Doug Garr
November 1, 2014
When I was a senior in college, I got an assignment from a national magazine to write my first piece. I had a great journalism professor in Advanced Magazine Article Writing who offered a lot of guidance and encouragement. But he could not help me answer one question: How would I know when I finished the research? It’s one that every accomplished writer I know tussles with from time to time, and other than the problems of uncooperative subjects or sources, nothing makes me nuttier as a deadline looms. The short answer–and it’s certainly inadequate–is usually attached to the deadline. When you’re up against the wall and you simply have to write, you stop making calls and fill in any blanks after your editor gets to see it.
Four-plus decades after my first anxiety attack I still find myself getting weird over this. It’s not quite as daunting as facing a blank computer screen, but it’s close. The second, related question is, how much time must you invest to research a given article?
I did more research on that first article than any professional would have done, but it taught me a valuable lesson. Better too much than too little.
Tom Wolfe has argued that the best-written magazine pieces tend to flow from the writers who are foremost thorough reporters. Once you have a solid theme and the thread of a good story, what makes a piece of writing soar is the author’s ear for a great quote and an eye for detail. The only way to get that is through worn-out shoe leather or hanging around waiting for something terrific to happen.
One tenet of which I’m absolutely certain: a well-researched piece can overcome mediocre writing. The corollary to this theory is that it is a tougher task masking inadequate reporting with great writing. It is hard to self-dissect a failed article and decide what went wrong. But more often than not, when I revisit an unsuccessful piece after many months, or even years, lack of research oozes between the sentences. Articles don’t usually fail simply because they’re badly written.
Obviously, if you’re doing the fifth or sixth article on a subject you’re already familiar with, the research is easier and goes much faster. Your learning curve has flattened considerably; you have multiple sources you’re already acquainted with; you already know what mines are rich in ore. You can call someone you know and do a good phoner, rather than a face-to-face interview. But it’s considerably more challenging when you’re tackling a story that you begin with scant knowledge.
When I began my career, the first place to start an article was the library. That, of course, has changed. The web is now the starting point. Nobody leaves home without Googling first. On one hand, there is usually a wealth of information on your subject; speeches, statistics, anecdotes, phone numbers, and so on. And most of it is free. The downside is that the Web is also a Wild West show. Data ages quickly, and the stuff inside those ubiquitous servers can be grossly unreliable. Go deep into the footnotes on Wikipedia and you’ll find pages that have long since disappeared. As the old newspaper saw goes, if you read on a site that your mother loves you, you’d better call her to check it out. The library is still a pretty good place to do historical research. The better ones have librarians who are flattered when writers ask for help. Also, the library tends to allow for more serendipity than the web. Sometimes I find some fact or piece of minutiae–scrolling newspapers on microfilm, for instance–that fits into what I’m working on, or even better, leads to another idea for a piece.
When I’m about to hit the road, I try to prepare for every interview with a list of queries, ranging from “softball questions” to get the conversation going, to the provocative, possibly confrontational questions that come toward the end. The reason for this is simple: if your subject gets pissed off at your line of questioning, you want him or her to walk out at the end of the interview, not at the beginning.
Mostly, this isn’t the case. My closing question often goes like this: “If you were me, who else would you call?” Or, if it’s a difficult story, one that entails investigative zeal, I’ll ask, “Where else would you go? Do you have any ideas where I should look?” Soon, somebody will suggest that you have to talk to so-and-so, and you already have. That’s a signal that you actually know what you’re doing. When the answers to my questions become redundant, I know I’m getting near the end of the digging cycle.
Occasionally, I’ll discover that sources are asking me questions about what I’ve been discovering. This is another sign that I’ve become somewhat fluent with the material. It means I’m getting enough grist to get started on the writing.
The act of trying to begin writing tells you a lot about whether you’ve done enough research. On any substantial piece, I begin with an outline. I’ll just randomly list the elements of the piece, hoping to shuffle them later into some kind of narrative order. If I’m having trouble with this, there’s a possibility I haven’t done enough spadework. If the lead and theme (what conventional editors like to call the “nut graf,”) are a struggle, I go back to my notes and my source file and try to find out what’s missing.
Naturally, “when you’re finished” is instinctive. But your instincts become sharper when you try to quantify how much information you actually need. And you’re not afraid to overdo it a little.
When the Real Work Begins: Selling Your Book Before It’s Published
by NYWW faculty/founding member Charles Salzberg
October 1, 2014
In early October we had our twice-yearly pitch conference, where writers get a chance to pitch their non-fiction book ideas to three editors (we also have a fiction pitch conference twice a year.) It was a particularly good group, not a clinker among them, with what I thought were very strong, marketable ideas. But evidently in today’s market that’s not nearly enough.
One editor listened carefully to all the pitches but her answer was pretty much the same to everyone: it wasn’t the idea that counted it was that dreaded word “platform,” which essentially means, “what are you going to do to help us sell your book?”
Over and over I heard, “Do you have a blog?” “Do you have Twitter followers?” “Have you published articles on your subject?” “Have you done any speaking engagements on your subject?” “How are you with social media?”
I don’t know about the participants, but after listening to this for an hour and a half I was so depressed I needed a drink—and I don’t drink.
Unfortunately, in today’s publishing world, this is the way it is—not for every editor, of course. Some listened carefully to the idea and evaluated whether or not they wanted to see the project on its merits. But that’s rare. Most are much more interested in what you bring to the table.
Thirty years or so ago you would never hear anything like that. Back then, it was the writer’s job to write the book and the publisher’s job to go out and sell it to the public. Not today. Today, not only does the writer have to write the book, he or she has to sell it before it’s even published!
I’ve written, co-written or ghostwritten over twenty-five non-fiction books and I can assure you this is not the way it’s always been, but it is now—and you either have to play the game or sit on the sidelines. I trace it back to when big conglomerates began swallowing up publishing houses. The first was Gulf-Western, which bought Simon and Schuster. Suddenly, the “blockbuster” mentality was brought to the book business. Gulf-Western was in the movie business and that mentality, I think, seeped down to the publishing business. It became all about the “big book”: the book that was going to make the New York Times bestseller list and stay there for multiple weeks. Not long ago, a friend, who happens to be an agent, told me that she had recently had lunch with the head of a major publishing house and asked him what he was looking for in terms of books. His answer, “bestsellers.” How ridiculous is that? Who knows what’s going to be a bestseller? Certainly not publishers.
Five years ago I gave up writing non-fiction to concentrate on writing novels. I was lucky. No one asked me about my “platform” when Swann’s Last Song was bought by a publisher, but maybe that’s because they thought I already had one, having published so many books and magazine articles. And I was even luckier when it was nominated for a Shamus Award for Best First PI Novel. I’ve written and published three other novels since then (one just out: Swann’s Lake of Despair), but like every other author, I’m under the pressure to sell books. If I don’t, if each book doesn’t do a little better than the last, I’m going to have a tough time selling the next one.
And so, I’ve become part writer and part marketer. For the last novel, I hired a wonderful social media expert, who taught me how to use Facebook, Twitter, and Linkedin successfully. Whether I want to or not, I have to spend an inordinate amount of time on Facebook, Tweeting, and posting news, not so much about my book, but about things that might interest others and give me name recognition. As my social media expert, Catherine Ventura, explained, “think of yourself as a magazine. You post interesting articles and observations and people get to like you, and then, when your book comes out, you can announce it and people are more likely to buy it.” In the end, I joked, it was one more woman in my life telling me what to do, or what I was doing wrong—the only difference was, I was paying her to do it!
This time around, I hired a wonderful publicist, Julie Schoerke, (JKS Communications) as well as Partners in Crime, a company that handles blog tours for crime authors. What it’s meant is that I’ve had to do more writing for free than I’ve ever done before. I’ve written at least half a dozen blog essays, done at least a half dozen written interviews, as well as some radio and newspaper interviews.
All this takes time away from “real” writing, but in today this is absolutely necessary.
And so, as much as I hate saying this, if you’re a first-time author, start building your platform even before you start to look for an agent or a publisher. It’s a dirty job, but if you don’t do it no one else will.
Charles Salzberg is one of the Founding Members of New York Writers Workshop. His novel, Devil in the Hole, was named one of the best crime novels of 2013 by Suspense magazine his latest novel, Swann’s Lake of Despair, is now available.
Why Go Indie: The Advantages of Working With a Small Press
By NYWW Faculty Member Ross Klavan
September 1, 2014
I’d finished work on the book—I’d suffered, wept, bruised my fingers against the keyboard–and now I was sitting there with one main, terrifying question: Who in his right mind is going to publish a novel called Schmuck?
This dark comedy (wait! a quick plug!) entitled Schmuck is a weirdly energetic (and not always comic) ride through 1960s radio, World War II, Jewish gangsters, show business and beautiful babes with nods along the way to father-son theatrics, the Vietnam War, Bob Dylan, Jean Shepherd and Soupy Sales.
OK. So. You know the answer. I’m with Greenpoint Press.
There are great things about an indie publisher and you should know what they are. Unlike the sterile glass-and-steel, sunshine-blocking, overly air-conditioned corporate book companies in their big-deal high-rise offices (many of whom still sneak out for a cigarette instead of talking to you), the Indie Publisher actually loves books. Not only that, many indie companies are run by people who are also acclaimed writers—like Greenpoint, run by the award-winning Charles Salzberg. I’ll tell you what’s good about that—when you haven’t written a word and you’re a month over deadline and Charles calls you (personally) to say, “Hey, how’s it going?” and you answer, “Oh, hey, hi! Great!” Charles knows you’re sitting in your underwear watching reruns of “Route 66” and haven’t done a damn thing. He doesn’t have to yell or browbeat or insult you or take up a lot of your time. He just knows exactly where you’re at and what you’re up to and that’s incredibly comforting.
Likewise, notice he personally called. Even better, he’ll take your calls. He might even take you to lunch (although not, like a Corporate Publisher, to a place with banquettes). But, unlike the Corporate Publisher who says he’ll quit smoking but would rather light up than talk to you, at Greenpoint, the writer is brought in on so many decisions about his own book—print style, cover art, ads, those little designs on the pages—that you soon realize you know nothing at all about publishing and you start making up lies which is a good warm-up for the next novel. You don’t get that kind of help from Corporate.
Listen, if you’re a good writer then you’re probably a good reader and I’ll bet a lot of your favorite books, especially those from your misspent youth, came out from indie publishers. So, you’re already halfway there.
I’ll tell you something else. You want to go Corporate? There’d be one reason to do it: If Maxwell Perkins was going to edit your book. But that’s not gonna happen because 1) he’s dead and 2) he got beaten up by Ernest Hemingway which definitely did not happen to Charles Salzberg.
Indie’s the way to go. Face it: Indie is the future. Indie will be out there dancing in the fields wearing beads and flowers while Corporate is out there on the pavement worrying through his fourth unsuccessful Smokers Anonymous. The world is changing and in a very few cases, it’s changing for the better. So, fear not. And send in your book…
Welcome to Our New Website!
August 4, 2014 What We Did on Our Summer Vacation…
Remember when you were a kid, when summers really were a vacation? As soon as school was out, your agenda was pretty much to play outside a lot, catch lightning bugs, eat plenty of popsicles and watermelon and go swimming as much as possible–with maybe a family trip or some summer camp, and several good books thrown into the mix? Ah, all that sweet, sweaty, meandering downtime…Where did it go?
We hope you at least got in a little beach trip, enjoyed some ice-cream, or oohed and aahed at the fireworks on the 4th (some things, at least, stay the same when you’re a grown-up!) While we tried to squeeze in some fun here and there, we at New York Writers Workshop have been busy doing our homework this summer. Between running writing workshops and seminars everywhere from Alabama to Singapore, and working on our own writing and editing projects, we’ve also spent the summer planning our next round of fall and winter classes, workshops and conferences, and loading up and launching our brand new website. [Special thanks to Matthew Kressel of Sunray Computer for his gifted design skills, Sharon Gurwitz for her consulting wizardry, and Allison Estes, who had no idea what she was getting into when she came to us and said, “We really need a better website—you want me to see about getting that done?”]
Welcome to our brand new site! We hope you find something you’re looking for here, and that we’ll see you at a class, a weekend workshop, a pitch conference, a New York Public Library or Brooklyn Central Library workshop, a Trumpet Fiction reading, or another New York Writers Workshop event soon! Please visit often—we have new happenings all the time, many of which are free.
Also, be sure to check this section for our monthly newsletter offering insight, advice and stories for those who share our love of literature and the craft of writing.
–New York Writers Workshop
This month, New York Writers Workshop asks our members, “What did you do on your summer vacation?”
“When I was a kid I won first place in the science fair, and the prize included a tour of NASA, but my parents wouldn’t take me. This summer, I actually got to go–it was the best vacation ever! I also worked on the final version of my next book, which is also my first picture book, Izzy & Oscar. It was so much fun to tackle a new genre, and I’m really excited to see it in stores next April! And finally, I learned more about websites than I ever thought I would need to know…Can I go back to NASA now?”
“It took me thirteen long, arduous, hope- and despair-filled years to get published, so this summer I went on the world’s longest book tour: 4 months, 20,000 miles on the road, kids in the back seat, husband working from the front. We saw 45 states and about 450 bookstores. And what did I learn out there? That America is still filling its bookstores. We’re not as device-plugged as a trip on the subway might lead us to believe. And–that being an author is the best job in the world.”
“Spent big part of summer waiting by phone to hear if there’s interest in the mystery my agent’s shopping. (Yes. Some.) Spent the rest of the summer finishing off a novel I’ve been working on for 4 years. In August going on a trip to California with my husband, daughter, her boyfriend, my son, his girlfriend, and my other son. Whether that turns into a murder mystery or novel remains to be seen.”
“I spent my summer vacation holding ‘it’ in.”
[Summer 1970] “One July day when I was 16, I went to a pow-wow in Oklahoma for a boy going to Vietnam. He was dark and thin and held a crumpled bag. As people danced around a fire, he told me he was 18 and his name was Jesse, and he had dropped out of high school. Jesse bent down and took an orange out of his bag and held it out. ‘No thank you. I’m not hungry,’ I said. That fall, I heard that Jesse had been killed in action. I will always wish I had taken that orange.”
“Well, I finished going through the edits on my middle-grade novel, Finding the Worm, due out from Random House next February. (It’s the sequel to my 2013 novel, Twerp.) I was relegated to benchwarmer on both of my softball teams, so that’s a flicker of mortality right there. Oh, and I shot a man in Reno…just to watch him pose.”
“I made God laugh. Or at least that’s what the proverb about making plans in life says I did. Three weeks before our first baby was due, my wife and I mapped out when we would get all the must-haves in preparation for the big day. It was a great looking chart we put together–colors, timelines, arrows pointing from one thing to the next. That was around the time God burst out in laughter…in the form of my wife’s water breaking. Three weeks early. Three hours from the city. Three hundred years before I was going to be mentally ready for all this. Just over 54 hours later, Levi JJ Stern made his debut amidst that laughter that was now shared by two very happy parents who had to scramble to buy a whole bunch of junk online.”
“My college roommate, now a famous poet, Jan Heller Levi, once told me, “You will write your major work, your first novel, when you turn 70,and there is nothing left in the world to distract you.” Close enough. I started Gilson’s Piece on July 8, 2014. Soon thereafter, I was distracted by needing to move my horse to another stable. She is plumping up on her new grass pasture, and I am recovering from worrying about her over another dirty martini.”
“My life is pretty much a summer vacation…which means that I’m doing pretty much what I do all year–except this year I took the summer off from teaching to finish the fourth novel in the Henry Swann series, and I’m making a big move from the east side of Manhattan, where I’ve lived my entire life, to the wild, wild west side. Also, my birthday is in the middle of summer and since I was sent to sleep-away camp from the time I was four years old and as a result missed that celebration, I like to think of the entire summer as my own personal birthday party.”
“I have a love of poetry on the page, but this summer I discovered how much I love performing my work–through a reading series called The Inspired Word, which has outposts all over the city. My favorite is a downstairs bar on the lower east side with a corner stage, stars that flash on and off, and terrific, funny emcees. What’s best though is the love this singularly diverse community has, not only for language and writing but for each other, and how welcoming and generous their spirit is…a lesson for the heart and for me of what is possible.”
“I spent a full week with my nine-year-old niece who flew alone from Indiana to stay with me in New York. Even though I’m her aunt, there were times I felt like I was playing with the little sister I never had. Aside from the touristy adventures, my favorite moment was when we played dress up in pink and blue boas, hats and my dresses. It was an unforgettable week and I hope to make it an annual get together with her in the city.
–Monique Antonette Lewis”
“After teaching a week-long intensive writing workshop in an ancient villa near Verona, (one highlight, the thrill of seeing Aida at the Roman arena with 14,000 people, despite a late start because of rain, which soaked us), I enjoyed a week of studying Italian at a small scuola d’Italiano on the Adriatic Coast in Le Marche, where the beaches are backed by dramatic cliffs and the water holds you up in an effortless float even if you are a sinker like me. Now, if I could just have my memory buoyed up like that, so I retain all that good Italian I learned.”
“My summer began in May, with writing conferences in the Philippines: Silliman University’s National Writers Workshop, and Mindanao State University’s Illigan National Writers Workshop. In June, I traveled to Leyte and Samar where I gathered oral histories from residents who’d survived Super-Typhoon Yolanda. In July, I participated in the Asia Pacific Writers and Translators “Bridging Cultures” conference in Singapore. In between, I wrote, read, napped, went scuba diving, ate mangoes, practiced yoga. I’ll close out summer work with a two-day workshop in Baguio, Philippines.”